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Motion

Motion exists to communicate state, transition, and meaning.

It does not exist to entertain.

Why Motion Exists​

Good motion helps people understand what changed, where something moved, and what now deserves attention.

What Motion Should Never Become​

Motion should not become decoration that competes with meaning.

If animation increases confusion, it failed.

Public Motion Principles​

  • motion should communicate state
  • motion should reduce confusion
  • motion should respect user comfort
  • motion should never feel like a performance layer