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Shared Terminology

Behavioral Software​

Software designed to respond to real human behavior and reduce friction, not simply expose more features.

Mavaro Systems Behavioral OS™​

The shared operating philosophy behind every Mavaro Systems product.

Preferred public naming:

  • First reference: Mavaro Systems Behavioral OS™
  • Acceptable shorthand after first reference: MVS BOS

Avoid introducing it publicly as a generic "behavioral operating system" when the branded name is intended.

Friction​

Anything that slows, confuses, overloads, or blocks useful progress.

Calm UX​

An approach to software that reduces noise and unnecessary demand on the user.

Human Ownership​

The principle that software should assist users without taking authority away from them.